Chapter 8 was actually very interesting. The history was…. Okay but why do commercials cost so much? Really, that makes no since. The super bowl commercial in 2013 cost 4 million for only seconds. I don’t understand why. It’s only 30 seconds after all. I suppose it would be because of all the attention the super bowl get and as a result the advertisement would get more attention and that attention would bring more money. Even so why 4 million? That’s ridiculous. Crazy ridiculous. I can’t even imagine that much money. It does make me want to get into the television industry though. I see there is a lot of money in it if you are good at it. I’m not so sure I would be good at it but if I am I’d definitely make the big bucks. Also, I’m not so sure how ratings make money. I understand how you get the numbers but how do the industries actually get the money from the ratings.