Chapter 8 was actually very interesting. The history was…. Okay but why do commercials cost so much? Really, that makes no since. The super bowl commercial in 2013 cost 4 million for only seconds. I don’t understand why. It’s only 30 seconds after all. I suppose it would be because of all the attention the super bowl get and as a result the advertisement would get more attention and that attention would bring more money. Even so why 4 million? That’s ridiculous. Crazy ridiculous. I can’t even imagine that much money. It does make me want to get into the television industry though. I see there is a lot of money in it if you are good at it. I’m not so sure I would be good at it but if I am I’d definitely make the big bucks. Also, I’m not so sure how ratings make money. I understand how you get the numbers but how do the industries actually get the money from the ratings.
I feel like conglomerations had to be the biggest problem with radio because they just keep having to make these people sale off they're stations. All of these regulations and acts are just a lot. Really was that needed? I mean I understand the military need or want to have some kind of control over the radio medium but what about everything else? Why was there so much of an "everything else"?! Furthermore, can we just take a moment to discuss the difference between AM and FM signals. Maybe I'm being a bit difficult here but how one is wider and another longer? Does that mean that one only travels in one direction? If not then honestly that makes no since to me. If one thing is longer than the other than that thing in reference to the first must be just as wide, if not wider, than the other. Also I'd have to say that the advertisement revenue radio had in the early 1950s was crazy. It seemed like each decade the ads would jump up about 100 million for no good reason. Being a DJ or a radio operator back then must have been a great job. Speaking of DJ's, I never knew that DJ stood for Disc Jockey but that's a pretty weird name.History, history, history.... why? Since I see the beginning of every chapter is going to obviously begin with a not so brief history in ANY given subject I'll try not to complain every time but I probably won't succeed. Surprisingly, the history in this chapter wasn't so bothersome other than the fact that half the time I really didn't understand. That's sort of a trend with this book though so again I'll try not to complain. I feel like the author is sort of trying to rush through the history as well, spitting out dates and names from left to right. I mean, sometimes I get what he is trying to say but most of the time I don't. On a more positive, less complaining, note this whole time period where movies had no sound, editing, or even captions amazes me. It makes me think about the people who much have lived in those times. I compare movies back them to flipagram and it's weird thinking that people were actually amazed and entertained by that for a whole 12 minutes. Speaking of 12 minutes, there was a time when a whole movie only lasted 12 minutes? What? Also, why were people such sticklers? I mean what's the harm in a little on screen lovin'? Was the Kiss so sensually erotic that there had to be a law made against it? Prohibiting the use of certain words and costumes? Sounds a bit over dramatic to me. Lastly, what the heck is the deal with communism?! To my understanding it's just, in a pretty small nutshell, a society that shares everything. Why put people in jail for believing in that?
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